Success via Extreme Customer Service

customer service

Success via Extreme Customer Service

Last week I attended the We2 Network presentation by Michael Glazer, co-founder and CEO of Premier Service. He had tons of great tips on how to grow your business.

Michael touched on everything from offering your time as a mentor, delegating tasks, being confident and differentiating your brand to sharing templates such as Evernote, Zoho CRM, Trello and Smart Sheet.

I love his philosophy of Extreme Customer Service. This has always been one of the pillars in my own business and the number the reason for my success. I have been able to find my niche on Etsy through custom orders and saying YES to even the craziest design ideas!

Here are my top 12 take-homes from Michael’s talk.


  1. Under promise and over deliver. Exceed customer expectations.
  2. Never say NO to a customer. Anything is possible for time and money. Listen to what is not said. They are paying you to alleviate their headache.
  3. Be professional. Address customer emails in a professional manner.
  4. Be consistent. Portray a consistent message across all platforms.
  5. Be available. Respond promptly to emails and questions.
  6. Be dedicated. Appreciate your customer. The deepest human need is to be appreciated. Be grateful.
  7. Be polite. Courtesy is key. Always say please and thank you.
  8. Have integrity and honesty.
  9. Be nimble. Be inventive and scrappy. Be quick to find solutions.
  10. Give clients choices. Empower them.
  11. Create terms and conditions. People will pay for extra service.
  12. Eliminate risk for clients. Offer 100% guarantee. Offer trial size packets.

Start by StARTing TIP: Practice the mantra: Customer is key. Your success in business is not about you, but about those you serve.

1 Comment
  • Sarena
    Posted at 16:38h, 31 May Reply

    Another brilliant recap, Heather!!! It was such a great talk, and you captured the essence of it SO well! (As usual) Thank you for this!!!!!

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